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DivorceHQ.com Advertising & Marketing Information


Why

Now is NOT the time to cut back on marketing your firm!

According to an AAML press release "39% of the nation's top divorce attorneys cite an increase in modifications being made to child support payments. Additionally, 42% of the members report a rise in the number of changes made to alimony payments."

Smart attorneys and mediators are increasing their advertising to capture these potential clients.

In today's competitive marketplace, the success of a business is often proportional to the strength of its presence on the Internet. Competition among divorce service providers (law firms, mediation practices, etc.) for new clients can be intense. It is imperative that you explore cost effective methods to acquire new clients. DivorceHQ.com is the best way to accomplish this.


Visibility

Boost your online visibility and attract more clients

You must be seen in order to get clients. You can't rely on your website alone. If your website isn't on the first few pages of Google, Yahoo or Bing your site won't be seen. Your business cards are only effective if someone sees them. The same is true for your website.

You must match your marketing message and effort to your targeted audience, those people looking specifically for a divorce professional.

It is crucial that you understand the role of marketing in terms of achieving your desired outcome. Don't be invisible.




Return On Investment (ROI)

Advertise smarter for greater return on investment

Suppose your average case is $5,000 and your overhead is 30%. That means your pre-tax profit is $3, 500.00 per case. This does not include the total potential income from each new client ... there is lifetime value and referrals!

Now, here's the key point: how much would you invest in anything to make $3,500?       $1,000, 1,500, 2,000, more?

How does $149 sound?   That's what a single listing on DivorceHQ.com would cost.

One client referral and you made $3,351 - a ROI of almost 2250%     Sounds like an investment worth making!




Get Listed Now!

Why Advertise Your Practice on DivorceHQ.com?
  • To get clients! With the number of divorce cases shrinking you need every possible client you can get.
  • Cost effective! You only need to get 1 client referral for the ad to pay for itself for several years.
  • We are on the forefront of Internet Advertising for Attorneys and Mediators.
  • We have a proven track record and have been in business since 1999.
  • We are extremely customer oriented and focus on building long-term relationships with our clients.
  • We are easily accessible. Phone us at 919-460-0442 us or
    .

Here's What You Get:
A directory listing consisting of:
  • Your name and/or firm's name, address and phone number
  • E-mail Link
  • Link to your web site
  • Description of your practice/services
The following services are included FREE
  • Random rotating banner at the top of the state directory your practice is listed in
  • Publication of your original articles on DivorceHQ.com.
  • We will publish your FAQ's on DivorceHQ.com.
  • A profile page if you do not have a web site
  • Free listing on SearchanAttorney.com, SearchaMediator.com, or SearchaProfessional.com depending upon your type of practice

Pricing:
  • One listing: ONLY $149 per year.
    Additional listings are discounted.
  • One time setup fee of $25.
Additional Options
  • Collaborative Law Listing: $30 per year.
  • Grandparent's Visitation Rights Listing: $30 per year.
  • Limited Scope Representation Listing: $30 per year.
  • County banners:
        1 - $125
        2 - $250
        3 - $350
        4 - $450
        5 - $525
        6 - $600
        7 or more - $600 + $50 for each banner above 6
  • Page Banners: Click Here for pricing
  • Additional Rotating Banners:
        1-$25       2-$40       3-$50

Testimonials
See what other Attorneys and Mediators are saying about DivorceHQ.com


Get Listed Now!

Additional Advertising Options:
  • A listing in one of our State Directories
  • Listing on the Collaborative Law Page
  • Listing on the Grandparent's Rights Page
  • Limited Scope Representation (LSR) Page
  • Page banners at the top of any page on DivorceHQ.com.
  • Child support calculator
  • County Banners.

Banners
We can create the banner for you at no additional cost.

Free Banner Ad:
Your Banner Ad will rotate at the top the state directory in which you are listed on a random basis.

County Banners:
You can have a banner at the top of the county in which you are listed. There is a limit of four banners per county. Your banner will appear every time someone views that county.


Page Banners:
Give your practice additional exposure by having a banner at the top of any DivorceHQ.com page. These banners do NOT rotate.
Click here for more information and prices.

Advertising Do's
  • Do - Track where your clients are coming from. Set up a way to measure results. Keep accurate records tracking specifically how clients were referred to. Ask how they found you. If they say "The Internet" ask them specifically which site.
  • Do - Base your advertising decisions on the return on investment (ROI) of the ad, not the cost of an ad. You need to think about the risk/reward ratio. Compare the cost of advertising to the amount of revenue received from it. Were the fees generated from the ad greater than the cost of the ad? If the answer is yes then that ad is working for you.
  • Do - Keep your contact information up to date. If you moved or change your telephone number update all of your advertising to reflect the new information.
  • Do - Highlight what makes you unique when setting up your ad. Include information that sets you apart from the competition.

Advertising Dont's
  • Don't - Discontinue advertising based on the current economic situation. Cutting your marketing budget is a sure way to give potential clients to competitors who may be more aggressive during the downturn. A difficult economy is the time to increase your marketing.
  • Don't - Assume that if an ad doesn't work immediately it won't be successful. Sometimes advertising does not produce results instantly. You have to stay the course.
  • Don't - Limit yourself to only one advertising medium, be it the internet, yellow pages, print media or TV/radio.

Child Support Calculators
For $59 a year you can add our state specific child support calculator to your web site.

Child support calculator information


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